Anna Macken – Brand & Communications Lead

1 min 24 May 2022

I have been at FSP for just over three years now as Brand & Communications Lead. Before working at FSP, I worked in PR and studied Fashion Promotion & Communication.

I never believed I would work in the tech industry, until Tim Ebenezer, Managing Partner, reached out to me in search of a Marketing Executive. I was sceptical because I knew nothing about tech. However, everyone around me that had heard of FSP including a family member who had previously worked with Tim, had full confidence that this organisation would support me wholeheartedly. And that they did. In fact, they’ve exceeded expectations. 

When I joined, my role had a lot of potential…looking back, even more so than I could have foreseen. I started at FSP as Marketing & Comms. Being the first Marketing & Communications Executive, I had the freedom and constant empowerment from my colleagues to make the absolute most of my new role. In the first year alone, I got involved in so many new projects that enabled me to grow as a person, more than I had in my life up to this point – just months after joining, at the 2021 Awards Ceremony, I was awarded Fast Starter of the Year – an award given to an employee who has really hit the ground running and is thriving in their new role. Additionally, I grew our LinkedIn presence by over 100%, I led a fantastic networking and storytelling event in support of Women in Tech and supported on the launch of our new website and with it, our exciting brand refresh at the beginning of 2022.

I have now been at FSP for three years and I have learnt an abundance of new skills, but more importantly, learnt from those around me at FSP, how to be a better person. I can say with full confidence, that I am surrounded by a group of incredible, talented people and friends for life. I am constantly challenged by my peers, because I know they want me improve, not because they want me to fail. At the beginning of 2023, my role was amended to Brand & Comms Executive, to reflect our unique approach to Brand which goes beyond traditional Marketing, but encompasses everything I reference below, aligning very closely with our People & Experience capability. Less than a year later, I was promoted to Brand & Comms Lead and given even more responsibility and autonomy, it’s been a really exciting challenge!

In my day-to-day role, I work closely with FSP’s Group Director of Business Operations managing the Brand and Marketing Strategy alongside the rest of our team looking at Brand, Communications & Experience. In addition, I run FSP’s social media accounts, develop Marketing campaigns, organise external events and focus on building our external PR presence. Beyond the job description, I have been involved in our Diversity and Inclusion efforts and supported with charitable work. Also working closely with our People & Engagement team on internal comms, most significantly, setting up our FSP internal podcast channel, which launched with great success during lockdown. Episodes will be available on our website soon!

I never thought I’d end up in tech, but I’m a strong believer that things happen for a reason and I am incredibly lucky that my journey has led me here!